Beyond if-this-then-that.
Around Us is an AI design & engineering studio, building decision systems, AI agents, and multimodal interfaces for the post-automation era.
Around Us is an AI design & engineering studio, building decision systems, AI agents, and multimodal interfaces for the post-automation era.
Trusted by
Trusted by
We redefine what's possible
We redefine what's possible
Creating positive change by blending intuitive software user experience design with cutting edge technology.
Applied AI
Applied AI
With AI technology–language processing, deep learning, genAI and computer vision–we design and build software that was once beyond imagination.
With AI technology–language processing, deep learning, genAI and computer vision–we design and build software that was once beyond imagination.
new
new
new
HP selects Around Us for AI design
New partnership
We are proud to announce our partnership with HP Print. Together, we aim to bring a fresh AI-driven design language that redefines the office productivity experience.
Together with HP Print, we aim to bring a fresh AI-driven design language that redefines office productivity.
A novel take on collaboration software
Dell technologies
Looking ahead with Dell, we created a new perspective on digital work, designed to elegantly orchestrate a myriad of modern web, AI and collaborative applications.
A novel take on collaboration software
Dell technologies
Looking ahead with Dell, we created a new perspective on digital work, designed to orchestrate a myriad of modern web, AI and collaborative apps.
Alexa powered device interactions
Amazon
Together with Amazon we explore, design and prototype new Alexa powered device interactions in order to define a unified UX language across devices and contexts.
Alexa powered device interactions
Amazon
With Amazon we explore, design and prototype new interactions for Alexa across devices and contexts.
AI manufacturing software for indoor farms
gingerOS
We developed farm management software that simplifies, automates and continuously improves farming at industrial scale, allowing growers to focus on highest quality produce.
AI manufacturing software for indoor farms
gingerOS
We designed and built a farm OS that simplifies, automates and continuously improves operations at industrial scale.
A water tap that senses user intent
Scrappy AI builds
As a machine learning exercise, we transformed an ordinary tap into one that recognizes objects and dispenses the perfect water every time.
A water tap that senses user intent
Scrappy AI builds
As a machine learning exercise, we changed an ordinary water tap into one that learns to recognize objects and dispenses the perfect water.
Pragmatic intelligence
Opinion
A short write-up of how we envision utilitarian experience design can take AI software beyond the familiar realm of chatbots.
Rethink your AI product
New use cases / value propositions
Move beyond “if-this-then-that.” Design reasoning and agent-driven products that deliver real value.
Rethink your AI product
New use cases / value propositions
Move beyond “if-this-then-that.” Design reasoning and agent-driven products that deliver real value.
Rethink your AI product
New use cases / value propositions
Move beyond “if-this-then-that.” Design reasoning and agent-driven products that deliver real value.
Design decision systems
Self-steering software / AI user experiences
Create generative, context-aware experiences that surface what matters — just in time.
Design decision systems
Self-steering software / AI user experiences
Create generative, context-aware experiences that surface what matters — just in time.
Design decision systems
Self-steering software / AI user experiences
Create generative, context-aware experiences that surface what matters — just in time.
Build AI agents & applications
Multimodal interfaces / Agentic workflows
Engineer intent capture, orchestration and chains of AI agents turning context into action.
Build AI agents & applications
Multimodal interfaces / Agentic workflows
Engineer intent capture, orchestration and chains of AI agents turning context into action.
Build AI agents & applications
Multimodal interfaces / Agentic workflows
Engineer intent capture, orchestration and chains of AI agents turning context into action.
We help you catch the next wave
Founder story
For decades, we've been pioneering product experiences. With today's advancements in technology, we're seeing a future where machines adapt to us humans. Around Us is focused on just that—creating dynamic, context-aware, personalised, and proactive software experiences.
Matthijs & Jeroen
Founder story
For decades, we've been pioneering product experiences. With today's advancements in technology, we're seeing a future where machines adapt to us humans. Around Us is focused on just that—creating dynamic, context-aware, personalised, and proactive software experiences.
Matthijs & Jeroen
Say hello
General inquiry
General inquiry
General inquiry