Beyond if-this-then-that.

Around Us is a European innovation studio helping clients define what wins in the intelligence age and prove it through design-build execution.

Around Us is a European innovation studio helping clients define what wins in the intelligence age and prove it through design-build execution.

Trusted by

Trusted by

Design strategy built to win

Define product strategies that lead the market. Aligning AI, interaction models, and experience into clear directions teams can execute.

Applied AI

Applied AI

Apply AI where it materially changes the product. Shaping experiences, workflows, and systems that move beyond automation into real decision-making.

Apply AI where it materially changes the product. Shaping experiences, workflows, and systems that move beyond automation into real decision-making.

Find where it hurts

Where friction, errors, unmet needs, cost and volume pile up. And fixing them would actually move a business KPI.

Real use cases, where impact shows.

Find where it hurts

Where friction, errors, unmet needs, cost and volume pile up. And fixing them would actually move a business KPI.

Real use cases, where impact shows.

Find where it hurts

Where friction, errors, unmet needs, cost and volume pile up. And fixing them would actually move a business KPI.

Real use cases, where impact shows.

Decide who decides

Make decision ownership and system behavior explicit. Clarify what stays human and what the system handles, before designing interfaces.

Decision systems, usable intelligence.

Decide who decides

Make decision ownership and system behavior explicit. Clarify what stays human and what the system handles, before designing interfaces.

Decision systems, usable intelligence.

Decide who decides

Make decision ownership and system behavior explicit. Clarify what stays human and what the system handles, before designing interfaces.

Decision systems, usable intelligence.

Design how it behaves

Define how the system should win. Align decision logic, intelligence, and experience within a single strategy.

Agentic experiences, AI workflows.

Design how it behaves

Define how the system should win. Align decision logic, intelligence, and experience within a single strategy.

Agentic experiences, AI workflows.

Prove it before scaling

No faith-based rollouts. No surprises at scale. If it fails, it fails small. If it works, it scales with confidence.

Small working proofs, hard parts first.

Prove it before scaling

No faith-based rollouts. No surprises at scale. If it fails, it fails small. If it works, it scales with confidence.

Small working proofs, hard parts first.

We help you catch the next wave

Founder story

Around Us was founded by practitioners with decades of experience designing and building complex products at the intersection of design, technology and business.

We started Around Us to apply that experience where it matters most today: helping organizations define what should exist—and prove it—before committing to scale.

Matthijs & Jeroen

Founder story

Around Us was founded by practitioners with decades of experience designing and building complex products at the intersection of design, technology and business.

We started Around Us to apply that experience where it matters most today: helping organizations define what should exist—and prove it—before committing to scale.

Matthijs & Jeroen